[Jan 02, 2026] Get Latest and 100% Accurate MCC-201 Exam Questions [Q42-Q56]

Rate this post

[Jan 02, 2026] Get Latest and 100% Accurate MCC-201 Exam Questions

Maximum Grades By Making ready With MCC-201 Dumps

NEW QUESTION 42
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

NEW QUESTION 43
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

Review Apex Jobs within Set Up in Sales Cloud.

Manually clear the OAuth token to refresh the connection.

Change the connection option to Scope by User.

Ensure the System User is assigned the Standard User Profile.

NEW QUESTION 44
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

Event Notification Service

NEW QUESTION 45
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

All mobile app users will create additional Contacts in Marketing Cloud.

User device data is unavailable in Contact Builder for up to 24 hours.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

NEW QUESTION 46
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?

The associated Contact should be updated to be injected

Synchronized Data Sources poll for changes every 15 minutes at the quickest

Orders are not being updated from not meeting criteria to meeting criteria

Orders should be set up to allow injection upon update in Connect Configuration

NEW QUESTION 47
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

NEW QUESTION 48
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Mobile Studio

Advertising Studio

Google Analytics 360

Einstein Engagement Scoring

NEW QUESTION 49
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload vis the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

Why do they require 10 years of historical data in Marketing Cloud?

What time of day are the API calls made?

Does their License include the Large Data Extensions feature?

How many API calls are expected to be mace at the peak hourly rate?

NEW QUESTION 50
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Email sends can be separated into Tracking folders for each brand.

User roles can be customized to allow or deny specific permissions.

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SAP.

NEW QUESTION 51
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?

Set Fatigue Rules for the product Asset Classes.

Set a Fallback Asset.

Ask the content team to create more images in order to diversify the asset pool.

Utilize Einstein Engagement Frequency to send the emails less often.

NEW QUESTION 52
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

NEW QUESTION 53
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

NEW QUESTION 54
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

NEW QUESTION 55
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

Keyword opt in and SMS Messaging

Smart Capture and Triggered email messaging

CloudPages opt in to Event Journey

Existing Email Event Notification Subscription

NEW QUESTION 56
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript

SSJS

SQL

HTML