Verified 410-101 Q&As – Pass Guarantee 410-101 Exam Dumps [Q20-Q44]

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Verified 410-101 Q&As – Pass Guarantee 410-101 Exam Dumps

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Q20. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Change your core audience’s interests to exclude certain content categories.

Block certain categories in your Ads Manager.

Create a document using Excel or Notepad with the Facebook Page URL’s you would like to block and then upload into Facebook.

Q21. You’ve been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It’s 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

You can go into the ad-set and just change the audience.

You need to build a new ad-set with the different audience.

You need to cancel current ad set and launch a new ad set with the fix.

Q22. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

Uses the ContentView event, so it’s available as part of the Facebook pixel base code

Uses the PageView event, so it’s available as part of the Facebook pixel base code

Can occur multiple times per link click / view

Has a fixed long 45 days attribution window

Q23. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

FL@VOR can’t be used, you should use FLAVOR.

You should not have any issues with naming the fan page FL@VOR.

FL@VOR can’t be used, you should use fl@vor.

FL@VOR can’t be used, you should use flavor.

You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it.

Q24. You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

Q25. You’ve created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client’s Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

You create a new Facebook pixel on your Business Manager

You add your Community Manager as Analyst to your client’s Ad Account.

You add your Community Manager as Admin to your client’s Business Manager

Your community manager should have access to all the tools since he is an analyst in your client’s add account.

You need to assign the ad account to your client’s pixel.

You need to make sure your community manager has the correct access level on your client’s ad account.

Q26. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

Connect the branding in your client’s ad with that of the landing page.

Delete all excessive pop-ups in the landing page.

Add a thank you page to the landing page.

Present offer upfront in your ad copy and creative.

Q27. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You’ve built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

Targeting only

Insights only

Targeting and Insights

Q28. You are building your internal team for a new digital marketing department. You’ve hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

Page admin

Page editor

Page moderator

Jobs manager

Q29. You just hired a new social media manager. You need to run a campaign on Instagram based on people who’ve downloaded a tripwire on your company’s website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

Pixel Standard Access

Pixel Event Manager

Pixel Editor

Pixel Moderator

Pixel Ad Manager

Q30. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

Ad Recall

Brand Awareness

Cost Per Click

Purchase Consideration

Q31. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

You turn off Ad #1

You should delete all ad sets and have leave just one.

You should use budget optimization for your campaign.

You should decrease your budget to $3,000

You should switch your campaign objective from post interaction to brand awareness.

You should switch the budget from ad #4 to ad #2.

You should increase the budget from ad #5

Q32. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

You should unpublish the post and re-publish it as an ad.

You should make sure the campaign has not ended.

Create a new campaign with video view as the campaign objective.

Q33. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

CPM

Reach

CPC

Brand Lift

Frequency

Q34. You’ve run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of “Books for 14-18 Teens.” What do you tell your community manager?
Choose only ONE best answer.

To appeal the ad and try to run it again.

That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users’ age.

You should change the image of the ad and re-launch it.

Q35. What determines the “Total Value” of your ads?
Choose only ONE best answer.

Maximizing advertiser value and estimated action rates.

Maximizing Consumer Experience and Advertiser Bid.

Maximizing Advertiser Value and Optimizing Consumer Experience.

Optimizing Consumer Experience and Maximizing User Value.

Q36. You want to share the different campaign options you’ve built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

Send an email that includes the details of the campaigns and links to it.

You can send a link directly from the Campaign Planner for them to see.

You can send them the CSV file of your campaigns through email.

You can’t share campaigns in the Campaign Planner.

Q37. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

Q38. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

You should research all users on Facebook with certain characteristics that match your target market.

You should research people connected to your Fan Page.

You should upload a customer database and analyze their behaviors.

People who have viewed a view post on your Fan Page.

Q39. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

Use algorithms to determine credit for each touchpoint in the user flow.

Credits one touchpoint according to a specific rule.

You select where along the path you want to assign credit for the conversion.

Are cookie based model that is more effective in measuring your marketing campaigns.

Q40. What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

Q41. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

Branding campaigns usually perform better when optimized through CPM than CPA.

Reach and frequency will ensure the lowest cost per reach and cost per person impacted.

For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

Q42. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

Q43. You have a client’s customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
– Email
– Phone Number
– Age
– Value
– Currency
– Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.

Q44. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Your Facebook page fans.

People interested in music.

People from your customer database.

A custom audience based on your website visitors.

All audiences you need.