NO.81 Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

NO.82 What are the 5 proven email practices to drive revenue?
(Choose 5)

NO.83 Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

NO.84 Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

NO.85 Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
“Hero_CTA.”
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

NO.86 Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements.
What feature should the marketer use?

NO.87 A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

NO.88 A team wants to import a file with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

NO.89 Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers’ information. NTO’s customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

NO.90 Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter.
Where can the marketer most easily find this information?

NO.91 What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

NO.92 Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale.” What feature should be used to target these members?

NO.93 List 3 unsubscription methods?

NO.94 Using measures, what data can a marketer use to segment an audience?

NO.95 Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)