[Nov-2023] Salesforce Marketing-Cloud-Email-Specialist Official Cert Guide PDF [Q64-Q83]

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[Nov-2023] Salesforce Marketing-Cloud-Email-Specialist Official Cert Guide PDF

Exam Marketing-Cloud-Email-Specialist: Salesforce Certified Marketing Cloud Email Specialist – ExamCost

QUESTION 64
Which app do you use to set the default greeting option?

Distributed Marketing Administration

Distributed Marketing Settings

Journey Builder

Administration

QUESTION 65
NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it’s opt out strategy

shared data extension

shared email

shared portfolio item

shared publication list

QUESTION 66
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers

Wait Until

Query Activity

Decision Split

Post to Facebook

Send SMS

QUESTION 67
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

Personalization Strings

Delivery Profiles

AMPscript Lookup

Sender Profiles

QUESTION 68
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

Data Filters

Measures

Data Views

All of the above

QUESTION 69
When importing data into marketing cloud the list detective is triggered for which of the following?

Data Extenstions

List Model

Email Addresses

Email Alias

QUESTION 70
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

Email templates

Preference Management

Portfolio

Data Extensions

QUESTION 71
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

The ability to set criteria to segment contacts based on behavior using SQL

The ability to extract data from an Audience data extension for analysis

The ability to set goals and have the system listen to see if users met the goal

The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

The ability to update or create Salesforce CRM objects or records

QUESTION 72
Northern Trail Outfitters’ marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

Campaign Email Tracking Report

Datorama pivot Table

Tracking Data Extract file transfer

QUESTION 73
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

Choose the appropriate date format.

Name the new import definition.

Map the attributes in the file.

Select the delimiting character.

QUESTION 74
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

Make the First Name and Last name columns Primary Keys

Ensure the Nullable property is unchecked for the First Name and Last Name columns

Check the Nullable property for the First Name and Last Name columns

Set up a default value for the column

QUESTION 75
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

Test Send

Content Detective

Subscriber Preview

QUESTION 76
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

Sender Authentication Package

Brand Builder

Sender Profile

QUESTION 77
EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

Accurately identify the sender in header info.

Use a subject line that accurately represents the email.

ID message as advertisement unless you have opt-in from subscriber

Include your Physical mailing address

Provide a mechanism to opt-out.

Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.

Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.

CAN-SPAM can be ignored.

QUESTION 78
Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)

Include @media query CSS in the email.

Include style=”display:block” on all images.

Use a Basic, Empty, or Themed Template in Content Builder.

Use inline CSS styling on all HTML elements.

QUESTION 79
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

Under user permissions, select limited template access.

Configure Content Blocks to only be usable within approved templates.

Configure restrictions within a Content Area for approval block types

QUESTION 80
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

Automates the template creation process

Provides advanced content personalization

Automates the flow of creating email messages

Inserts responsive content based on the user’s viewing device

QUESTION 81
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3
answers

Wait Until

Query Activity

Decision Split

Post to Facebook

Send SMS

QUESTION 82
How are the test audiences for an A/B test selected? (Choose 2)

The testadministrator chooses which subscribers to place in each audience

The system automatically uses 15% of the population for each audience

The system randomly places target subscribers into the selected audiences

The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

QUESTION 83
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

The Primary Key and demographic data will be added to All Subscribers

The subscriber will be added to All Subscribers with a status of Active

The email send will fail

The email address and Subscriber Key will be added to All Subscribers